Anti-Spam Policy for Lamplighter Publishing, LLC
(Last updated Sept 21, 2010)
Lamplighter Publishing, LLC is committed to permission-based email marketing practices, and as a result has established this no-tolerance Anti-Spam Policy. Lamplighter Publishing, LLC will occasionally update this Anti-Spam Policy. When it does, Lamplighter Publishing, LLC will also revise the “last update” date at the top of this Anti-Spam Policy. For changes to this policy, Lamplighter Publishing, LLC will notify you (the customer) by placing a notice on its web site home page.
1. What is Spam?
Spam is commercial email or unsolicited bulk email, including “junk mail”, which has not been requested by the recipient. It is intrusive and often irrelevant or offensive, and it wastes valuable resources. Spam messages are the opposite of permission-based email, which are normally anticipated, personal, relevant and/or associated with a pre-existing business or personal relationship. Inappropriate newsgroup activities, consisting of excessive posting of the same materials to several newsgroups, are also deemed to be spam.
2. Preventing Spam
3. How Lamplighter Publishing, LLC Helps You to Avoid Spamming
Lamplighter Publishing, LLC has developed its Internet marketing tools to incorporate a strict permission-based philosophy. This anti-spam philosophy is implemented through the following:
(b) Unsubscription – Each email created using Lamplighter Publishing, LLC products contains an “unsubscribe link”. If your web site visitors use the link to request that they be unsubscribed, your subscriber lists will automatically be adjusted to eliminate the prospect of sending unwanted email to such persons. Additionally, each person on your subscriber list has the option of unsubscribing through a web-based method provided on the Lamplighter Publishing, LLC web site. Customers of Lamplighter Publishing, LLC who try to remove the unsubscribe link will be warned that they are doing so, and if they persist in having the link removed or deactivated in any way, then Lamplighter Publishing, LLC will have the right to terminate their account.
(c) Purchased Mailing Lists – Mass mailings to purchased email lists are not allowed. Lamplighter Publishing, LLC only allows opt-in mailing lists. Purchased or inherited lists are by definition not opt-in. Similarly, you cannot use an email list relating to particular subject matter, and then use it for an unrelated topic.
4. Laws Restricting Spam
Spam laws vary from state to state, and from country to country. This Lamplighter Publishing, LLC Anti-Spam Policy has been developed to conform to the highest commercially reasonable standards. As a result, and without limiting the general prohibitions against all spam activities, the following are expressly prohibited:
(a) Use of false headers, or other false information, to identify the point of origin or the transmission path of the email, or to hide the true origin of the email sender,
(b) Unauthorized use of a third party’s internet domain name without the permission of such third party, to make it appear that the third party was the point of origin of the email,
(c) Use of any false or misleading information in the subject line of the email, and
(d) Assisting any person in using the products or services of Lamplighter Publishing, LLC for any of these previously mentioned activities.
5. Questions to Ask Yourself
To help in establishing whether you are participating in activities constituting spam, ask yourself the following questions:
(a) Are you sending email to non-specific addresses, such as email@example.com or firstname.lastname@example.org?
(b) Have you deliberately falsified your transmission path information or originating address?
(c) Are you sending email to mailing lists or distribution lists, which then send indirectly to various other email addresses?
(d) Have you imported for use a purchased list of any type?
(e) Are you continuing to mail to anyone who has asked to be deleted from your mailing list?
(f) Does your email not provide a fully functioning link to unsubscribe?
(g) Does you email subject line contain false or misleading information?
(h) Have you used a third party’s email address or domain name without the party’s consent?
If you answer yes to any of these questions, you are likely involved in spam activities, and should contact Lamplighter Publishing, LLC customer support service at support@Lamplighter Publishing, LLC.
6. Measures to Enforce the Anti-Spam Policy
Any Lamplighter Publishing, LLC customer found to be using Lamplighter Publishing, LLC products or services for spamming purposes may, at Lamplighter Publishing, LLC’s discretion, be immediately cut off from use of all Lamplighter Publishing, LLC products and services and/or fined US$ 1,000 per occurrence, with no refund of fees that have been paid.
Lamplighter Publishing, LLC warns all of its customers when signing up that if they participate in spamming activities they will be subject to the loss of Lamplighter Publishing, LLC services, fines and possible legal action.
Lamplighter Publishing, LLC has the right to actively review its customers’ subscriber lists and email for suspiciously large broadcasts. If Lamplighter Publishing, LLC finds any customers to be spamming, it will issue a warning, and if the activities are serious enough, Lamplighter Publishing, LLC will take action immediately. If Lamplighter Publishing, LLC has any reason to believe that the customer, despite warning being given, threatens to or is continuing to send spam, then Lamplighter Publishing, LLC may take action immediately, including disabling the customer’s account and/or reporting the customer and the incident to the proper authorities.
Lamplighter Publishing, LLC does not attempt to censor any content, nor to curtail the business of its customers. However, spam activities do not fall within uses authorized by Lamplighter Publishing, LLC, and will not be tolerated.
7. Reporting Spam
If you believe that you have received spam from or through Lamplighter Publishing, LLC’s facilities, please send a complaint from your email account along with the unsolicited email, with completed header, to email@example.com. Please provide any other information that you believe may help us in our investigation. Lamplighter Publishing, LLC does not investigate or take any action based on “anonymous” spam complaints.
8. False Spam Complaints
Lamplighter Publishing, LLC supports the efforts of various organizations working to responsibly eliminate spam activities. However, if an individual has opted-in to receive email from a customer of Lamplighter Publishing, LLC, and then falsely or maliciously files a spam complaint against Lamplighter Publishing, LLC or its customers, Lamplighter Publishing, LLC will cooperate fully with the appropriate agencies to ban the complainant from use of anti-spam software and the Internet community.